Content Strategy Guide

Why People Also Ask Data Matters

Google's "People Also Ask" (PAA) boxes reveal actual user intent—the questions driving featured snippets, AI Overviews, and voice search. Building content around these questions helps you:

• Capture position zero (featured snippets)
• Rank for voice search queries
• Build topical authority
• Target high-intent searches
• Create comprehensive content clusters

Step 1: Keyword Research & Import

Start with comprehensive keyword research:

1. Identify Core Topics: List your main topics or product categories
2. Import Keywords: Use CSV import or manual entry to add keywords to the platform
3. Organize by Campaign: Group related keywords for better management
4. Target Long-Tail: Include specific, high-intent queries

Step 2: Extract PAA Questions

Once keywords are imported:

1. Select keywords you want to process
2. Queue SERP search jobs
3. Review extracted questions in the Questions tab
4. Filter by relevance, word count, and negative keywords
5. Export or use directly for content generation

Each keyword typically yields 4-8 PAA questions, giving you hundreds of content ideas.

Step 3: Build Content Clusters

Use pillar-cluster architecture for topical authority:

• Pillar Articles: Comprehensive guides covering main topics (2,000-5,000 words)
• Cluster Content: Supporting articles answering specific PAA questions (800-1,500 words)
• Internal Linking: Link cluster articles to pillar content
• Topic Coverage: Ensure comprehensive coverage of your topic

Step 4: Generate SEO-Optimized Content

Use our AI Content Engine to create articles:

1. Select relevant keywords and questions
2. Choose your LLM provider (track which performs best)
3. Set word count, tone, and content type
4. Generate articles with 70+ SEO scores automatically
5. Use inline recommendations to optimize further

Our platform ensures content follows SEO best practices from the start.

Step 5: Optimize & Publish

Before publishing:

• Review SEO scores (aim for 70+ in both SEO and readability)
• Fix recommendations using inline suggestions
• Ensure keyword density is optimal (0.5-2.5%)
• Verify meta descriptions are 120-160 characters
• Check title length (30-60 characters)
• Add internal links to related content

Content Calendar Strategy

Build a sustainable content calendar:

• Weekly Pillar: One comprehensive pillar article per week
• Daily Clusters: 3-5 supporting cluster articles per week
• Use Templates: Create templates for consistent brand voice
• Batch Processing: Generate multiple articles at once
• Scheduled Jobs: Automate keyword research and PAA extraction

Measuring Success

Track your content performance:

• Monitor SEO scores for each article
• Track LLM performance to optimize model selection
• Analyze which topics generate the most traffic
• Identify top-performing content types
• Refine your strategy based on data

Advanced Strategies

Multi-Language Content

Expand globally by generating content in 11 languages. Use the same keyword strategy but target local search intent.

Question Mining at Scale

Extract PAA questions for hundreds of keywords monthly. Build a content library that answers every user question in your niche.

Competitor Analysis

Import competitor keywords and analyze their PAA questions to identify content gaps.