Documentation – SerpLLM

Getting Started

Welcome to SerpLLM! This guide will help you set up your account and start extracting "People Also Ask" questions and generating SEO-optimized content.

1. Account Setup

After creating your account, you'll need to configure LLM settings:

LLM Configuration: Go to Settings → LLM Settings and configure at least one AI provider (OpenAI, Anthropic, Groq, DeepSeek, or Perplexity). Add your API keys for each provider you want to use. These are required for AI content generation.
SerpAPI Usage: The SerpAPI key is managed by administrators. You'll be charged for SerpAPI usage based on your plan tier. You can configure locale settings (Google domain, country, language) in Settings → SerpAPI Settings, but the API key itself is admin-managed.
Brand Setup: Optionally add your brand information in Settings → Profile for consistent content generation.

2. Importing Keywords

The workflow starts with keywords. You can import them in two ways:

CSV Import: Go to Import tab → Upload CSV file with keywords. Format: one keyword per line or a column named "keyword".
Manual Entry: Use the "Add Keyword" button to enter keywords one at a time.

Tip: Organize keywords by campaign or project for better management. You can filter and search keywords later.

3. Extracting People Also Ask Questions

Once keywords are imported:

Go to the Keywords tab and select keywords you want to process
Click "Queue Job" to start SERP searches
Jobs run in the background using the admin-managed SerpAPI key - you'll be charged based on your plan
Check the Jobs tab for progress
When complete, PAA questions will appear in the Questions tab

You can filter questions by relevance, word count, negative keywords, and more.

Note: SerpAPI usage is charged based on your plan tier. The SerpAPI key is managed by administrators. You can configure locale settings (Google domain, country, language) to target specific markets, but the API key itself is admin-managed.

4. Generating Content

With keywords and questions ready:

Navigate to Content → Generate
Select keywords and questions for your article
Choose your LLM provider and model
Select content language (11 languages supported)
Set word count, tone, and content type
Enable Competitor Insights: Toggle "Use Competitor Insights for Outranking" to analyze competitors and generate content designed to outrank them
Click "Generate Article"

The AI Content Engine will create an SEO-optimized article with 70+ SEO scores automatically. When competitor insights are enabled, the system analyzes competitor content and adjusts word count, tone, and style to maximize ranking potential.

Advanced Features

Team Collaboration & Multi-User Accounts

Account owners can invite team members and manage permissions:

Account Owners: Full access to all features including account management, user invitations, and billing
Account Members: Access to content generation, keyword management, and all core features (no admin access)
Inviting Users: Go to Admin → Account Management → Add User
Managing Roles: Owners can update member roles and permissions at any time
Existing Users: If a user already exists, they can be added to your account without requiring a password

Tip: Use multi-user accounts to collaborate with your team. Assign content writers as members while keeping billing and settings control as the owner.

Competitor Analysis & Outranking Strategy

Our AI-powered competitor analysis engine helps you create content that outranks competitors:

Automatic Competitor Extraction: When People Also Ask questions are fetched, the system automatically extracts the source URL that answers each question
Competitor Analysis: Each question's source URL is analyzed for tone, style, format, word count, and content depth
Outranking Recommendations: Get specific recommendations on target word count, recommended tone, style, and content strategy to exceed competitors
Content Generation Integration: Enable competitor insights when generating content to automatically optimize your article based on competitor analysis
AI Editing Integration: When editing content with AI, competitor insights are automatically incorporated to improve outranking potential

Viewing Competitor Insights:

Go to Questions tab and click the competitor icon next to any question
View competitor source URLs and analysis insights
Click "Analyze Competitors" to generate outranking recommendations
See aggregate insights showing average competitor word count, common tone, style, and format
Review outranking strategy recommendations tailored to beat competitors

Note: Competitor analysis is performed per question. Each People Also Ask question has its own source URL competitor extracted from SERP results. This ensures you're analyzing the actual content that ranks for that specific question.

Scheduled Jobs

Set up recurring jobs to automatically extract PAA questions for new keywords:

Go to Schedules tab
Create a new schedule for daily or weekly runs
Select keywords or use filters
Jobs will run automatically at scheduled times

Content Projects

Organize articles by topic or campaign:

Create projects in Content → Projects
Assign articles to projects
Track performance by project
Use pillar-cluster architecture for topical authority

SEO Optimization

Every article includes:

Real-time SEO scoring: Keyword density, title optimization, meta descriptions
Readability analysis: Flesch Reading Ease, sentence structure, transitions
Inline recommendations: One-click fixes for SEO issues
LLM performance tracking: See which models produce the best scores

Export & Publishing

When your article is ready:

Copy: WordPress HTML, Shopify HTML, or plain text
Download: Export as Word document
Email: Send article via email
Preview: View formatted preview before publishing

Support & Troubleshooting

Common Issues

Jobs not starting: Check that SerpAPI is configured by administrators and you have sufficient credits/quota remaining on your plan.

Content generation fails: Verify your LLM API keys are configured correctly in Settings → LLM Settings and have sufficient credits.

SEO scores low: Use inline recommendations to fix issues. Ensure keywords are naturally integrated.

Getting Help

If you need assistance:

Best Practices

Import keywords in batches (50-100 at a time) for better performance
Review extracted questions before generating content to ensure relevance
Use competitor insights to optimize content for outranking - analyze competitors before generating articles
Enable competitor insights when generating content to automatically match or exceed competitor quality
Review competitor analysis in the Questions tab to understand what content ranks for each question
Use templates to maintain consistent brand voice
Track LLM performance to optimize which models you use
Set up scheduled jobs for ongoing keyword research
Organize content into projects for better management
Invite team members to collaborate on content generation and keyword research
Use the content editor's competitor insights panel to refine articles based on competitor analysis